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Looking to the Future: Ford’s Futurist Sheryl Connelly Talks 2015 Consumer Trends and How Generation Z Is Shaping The World

2014 is coming to an end! And in a few short days we will be ringing in 2015! Now that New Year’s is just around the corner, people nationwide are wondering what to expect in the coming year.

I had the pleasure of connecting with Sheryl Connelly, Global Trends & Futuring Manager for Ford Motor Company. Ford has released its third annual trend report, Looking Further with Ford, revealing predictions about consumer habits and behaviors expected to shape 2015 and beyond. The report highlights 10 global consumer trends for the coming year and explores how Generation Z, despite their young age, is shaping the world we live in today and tomorrow.And what does the report tell us?Well, despite looming issues such as climate change, privacy, disease and strife – there is noticeable excitement all around. From the modern day rebel who is going against the grain and bucking general convention to set new standards, to the rapidly eroding stigma of failure, people are determined more than ever to take risks and march towards success. New forms of mobility and collaborative consumption are emerging every day giving us more freedom to pursue ideas and passions.Yes, this is exciting!I had a few questions for Sheryl, and she answers them for me in this following short video:

There is a lot more in the report itself. Sheryl only talked about three of the ten trends identified by Ford for the coming year. The ten trends that have been identified are:
1. Make Way for Gen Z
2. Rally for Renegades and Rebels
3. Flaunting Failure
4. Carryless Movement
5. No Strings Attached
6. Expanding “Next of Kin”
7. Give and Take of Privacy
8. Elusive Health
9. Escape Artist
10. Many Faces of Mobility

If you have an interest in people and understanding the trends of the future like I do, then be sure to check out Ford’s Looking Forward with Ford 2015 Trends. It is chock full of of information; it is a snapshot of who societies across the globe are right now.

Just a few tidbits from the report:

  • “Mistakes aren’t a necessary evil. They aren’t evil at all.”  – Ed Catmull, Pixar co-founder and author of Creativity, Inc., released in April 2014
  • Percent of U.S. and U.K. consumers who made a payment using a mobile app in the last year: 26% of millennials 7% of adults ages 35+
  • 37% of U.S. adults ages 18 to 25 in 2013 said they chose to rent a product rather than purchase it.
  • 41% of U.S. babies are now born to unmarried mothers.
  • Young people in China, particularly women, are renting boyfriends to appease nagging parents.
Interesting, huh?  And there is lots more in the report – check it out!

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